The SUB Charitable Trust (SCT) is one of the coolest parts of the SUB project. Before we had even decided what services and products we were going to develop under the SUB name, Roger and I decided that if we were going into business, we were going to donate a portion of every SUB sale (whatever the product) to a cause that would help the health, fitness and/or wellbeing of the community.
SUB CHARITABLE TRUST
The bottom line with SUB, is to help give people a reason to get moving! And inspire them to get into (or keep!) an active balanced way of life through our events, products and communication. And the SCT is a charitable arm that will help people who have more barriers than the rest of us to lead this kind of lifestyle.
So a portion of every SUB product – whether it’s an event entry, a bike or a water bottle, hoodie sweatshirt or cycle shorts – will go into the SCT.
Myself and Susan Devoy are the trustees of the Trust. Since I was a wee kipper ripping around Auckland’s streets on my bike to school, I have thought Susan was a legend. When I was just starting to race bikes competitively, she was at the top of her game and tearing up the international squash scene. And everytime I’d see her on TV, or read about her, she ALWAYS gave the impression that she was giving it 190%. Training/competing, she always looked like she gave it death – which for a young cyclist establishing my own training/work ethic was just the best person to try and emulate.
And she’s continued to do amazing things off the squash court – with her family and career - and has been a huge promoter of health and fitness. So I thought she’d be a perfect person to be the other half of the SCT!
More details will follow, once we nail the exact program – we really look forward to telling you guys all about it!