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The Design Process

The Design Process of creating SUB bikes is fun. We have the ability to design and make what we think is the best product for you…the bike rider.

The Geometry is always the first step in the process. Like an architect’s design of a house, it is the detailed design on paper and the beginning of the construction.

From there, we need to look at the frames general design, rider requirements and demands, the weight and ride compliance of the frame and, of course, the aesthetic look.

The first race model of the SUB range was an Alloy frame version. Changes to the geometry were made easily in the early proto-type stages. Sarah was able to provide feedback to the design team during training preparation for the 2006 Melbourne Commonwealth Games.

This bike pictured took Sarah to a National Road title in 2005.

Once the geometry was signed off from the Alloy version, work started on creating tooling that would form the carbon frame. SUB was one of the first companies in the world to produce their own purely Women’s Specific carbon frame. The difference is it’s not just a small men’s bike like many others…every detail has been thought out to design the best bike to suit the needs of a female rider wanting performance, but also an ergonomic fit second to none.

Rigorous tests begin with factory lab testing.  All frames are tested with exhaustive tests such as the 100,000 cycles dynamic load test.

For ADT carbon bikes a specific 10 point testing protocol is adhered to.  At this level SUB have gone beyond standard testing conditions and developed specific testing criteria beyond European EN standard where it is demanded by our design specifications.

These unique testing requirements ensure greater levels of stiffness and strength.

A production sample of every model is made and inspected closely. Any changes to graphics or paint is made during this stage.

Product Testing

Once the frames are constructed...we need to build them with components that will compliment the bike.

Part of the design process is product testing. We know bikes are put to the test once they are purchased, but we like to be proactive...not reactive with what is selected. So prior to the purchase, we like to test the equipment before you ride it.

Pictured above is Sarah descending her local climb (Maungakawa) testing a combination of sample forks, tyres, wheels. The process was repeated all morning...luckily she was chuffer driven back to the top each time. But by doing this, she was able to put the equipment under heavy load and provide rider feedback on product that felt right…before any decisions were made on what gets put on the production bikes.  

 

The final product...!

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